LEADERSHIP PROFILE
Creative executive focused on building brands and experiences that deliver business impact and cultural relevance. I use design as a strategic lever to solve complex problems, strengthen human connection, and drive growth across industries and markets.
My work centers on brand strategy, experience design, and integrated campaign leadership, with deep expertise translating customer and consumer insight into high-performing digital, spatial, and multi-channel systems. I’ve led global campaigns and large-scale creative initiatives, partnered closely with commercial and executive teams, and driven measurable outcomes by increasing brand relevance, awareness, and loyalty.
As a leader, I set vision, establish standards, and build environments where strong teams thrive. I bring clarity, momentum, and accountability to internal organizations and external agency partnerships, earning stakeholder trust while developing talent and scaling creative excellence across geographies, functions, and cultures.
CORE SKILLS
Creative Leadership & Design Strategy
Brand Development & Amplification
Concept & Campaign Ideation
Cross-Functional Collaboration & Stakeholder Alignment
User Experience, Design Thinking & Problem Solving
Consumer Insights & Trend Relevance
Team Leadership & Talent Development
Agency & Vendor Management
GLOBAL BRAND CREATIVE LEADERSHIP
CREATIVE DIRECTOR
Foundation Medicine, Cambridge, MA 2019–Present
Provide strategic creative leadership and brand stewardship for a global precision medicine organization, shaping creative vision to support growth, strengthen brand recognition, and reinforce company culture.
Serve as senior brand leader, setting creative direction and overseeing integrated, multi-channel campaigns spanning digital, social, print, web, video, motion, events, and physical environments.
Champion and evolve brand strategy and governance, developing and socializing brand guidelines to ensure consistency, relevance, and scalability across the enterprise.
Built, scaled, and now lead an 11-person in-house creative organization; steward agency partnerships to extend capabilities while maintaining brand integrity.
Align creative strategy with company mission, long-term vision, and commercial objectives through close collaboration with C-suite and cross-functional leaders.
Established in-house video and animation capabilities, expanding storytelling impact and speed to market.
Directed creative vision for national and broadcast campaigns, including television.
Won the “Grit to Glory” award at 2026 National Sales Meeting; a recognition of the collaboration, commitment, and determination of my team, and the meaningful impact that our work has had on advancing our mission and driving results.
Led strategy and creative direction for award-winning brand films; recipient of five Telly Awards for concept, script, and creative direction.
Directed the multi-year design and brand implementation of the 16-story corporate headquarters, partnering with architects, workplace leaders, and internal stakeholders to create a unified and compelling workplace experience.
ASSOCIATE CREATIVE DIRECTOR
Foundation Medicine, Cambridge, MA 2017–2019
Directed brand strategy and creative systems during a period of organizational growth and increasing market visibility.
Led Foundation Medicine’s corporate rebrand in partnership with external agencies, defining the global brand vision and overseeing enterprise-wide rollout. Set visual and narrative direction for the brand across digital, print, social, experiential, and interactive platforms.
Mentored and empowered internal creatives, establishing frameworks and best practices that enabled them to develop brand-led, high-impact creative for stakeholders throughout the enterprise.
Provided leadership and strategic oversight to external agencies delivering campaigns, website experiences, trade show environments, and activations.
Guided photo and video productions, providing creative vision and leadership on set.
Recruited, mentored, and retained top creative talent; modeled inclusive leadership and best practices for collaboration and client partnership.
Collaborated with The New York Times T Brand Studio on branded content initiatives.
Recipient of Graphic Design USA 2018 Health + Wellness Design Award.
Promoted to Creative Director within 16 months based on exceptional performance.
ASSOCIATE CREATIVE DIRECTOR, NORTH AMERICA
Converse Inc., Boston, MA, 2016–2017
Directed all brand storytelling and creative strategy for Converse, Inc. in North America
Led regional creative strategy to drive brand relevance, cultural resonance, and commercial performance across key markets and retail partners including Nordstrom and Foot Locker.
Guided cross-functional teams and agencies in the development of integrated, omni-channel campaigns, product launches, and experiential activations.
Increased brand awareness and sales through targeted, insight-driven photography and storytelling.
Created high-impact brand experiences that inspired thousands of organic social posts and generated over $1M in earned media impressions.
ASSOCIATE CREATIVE DIRECTOR, JACK PURCELL + KIDS
Converse Inc., Boston, MA, 2014–2016
Owned global creative strategy for two distinct product lines with international reach.
Led global brand strategy and creative systems across campaigns, social, e-commerce, apps, activations, and events.
Managed internal teams and agency partners across regions, collaborating daily with U.S. and international stakeholders.
Repositioned Converse Kids through a rebrand that aligned more closely with the parent brand, increasing consumer relevance and sales.
Drove Jack Purcell growth by clearly articulating product benefits across digital and experiential touchpoints. Better defined Jack Purcell brand for increased consumer connection.
DESIGN DIRECTOR
The Girl Effect (Nike Foundation), Addis Ababa, Ethiopia, 2013
Selected for a Nike, Inc. global stretch assignment supporting their mission-driven nonprofit empowering girls in Ethiopia.
Provided creative leadership for activations, brand best practices, photography, and workplace environments.
Collaborated with local communities and global nonprofit partners to ensure culturally respectful, impactful storytelling.
DESIGN DIRECTOR, GLOBAL PR + EVENTS
Converse Inc., North Andover, MA, 2011–2014
Directed global brand experiences at scale, shaping how consumers, media, and partners experienced the brand worldwide.
Led concepting and design for global brand and product events including pop-ups, press previews, influencer activations, festivals, launches, and showrooms.
Developed and rolled out global brand experience guidelines, enabling regional teams to deliver culturally relevant yet brand-consistent work.
Managed internal teams and international vendors; partnered closely with regional leaders to translate local insights into impactful creative.
Generated millions of dollars in global media impressions and earned sustained trust from C-suite leadership.
DESIGN DIRECTOR, ASIA PACIFIC
Converse Inc., North Andover, MA, 2010–2011
Directed brand strategy and creative leadership across Asia Pacific.
Oversaw flagship retail design in Seoul and Shanghai; led influencer events, product launches, and regional campaigns.
Managed designers across multiple countries; guided brand rollout strategies in complex markets.
Increased brand relevance and consistency through education and partnership with regional teams.
Contributed to Converse becoming a favorite brand among Chinese youth through culturally grounded creative celebrating local artists and musicians.
DESIGN DIRECTOR, ONE STAR
Converse Inc., North Andover, MA, 2008–2010
Led creative direction for the Converse One Star business at Target across advertising, retail, events, and media.
Directed Target’s agency partners on photo and video production; managed internal teams and vendors.
Strengthened alignment with core Converse brand, increasing awareness and sales through aspirational storytelling.
ASSOCIATE ART DIRECTOR
Converse Inc., North Andover, MA, 2007–2008
Contributed to global brand experiences including Converse’s 100-year anniversary.
Directed photography for look books and built permanent brand showrooms in LA and NYC.
Conducted consumer insights research and managed internal and external creative teams.
SENIOR DESIGN CONTRACTOR
Converse Inc., North Andover, MA, 2006–2007
Directed creative development for showrooms, launch events, photo shoots, visual centers, and retail + digital graphics.
Partnered with senior leadership on corporate initiatives, providing strategic design guidance and trend insights.
Managed two design interns and external agencies, ensuring high-quality, on-brand deliverables.
Recognized by Global Creative Director as a key contributor on strategic, high-priority initiatives, consistently delivering results that elevated brand presence and aligned with business objectives.
ADDITIONAL EXPERIENCE
DESIGNER
Pearson, Boston, MA
ELECTRONIC PRODUCTION SPECIALIST,
Pearson, Boston, MA
PRODUCTION ASSISTANT
Pearson, Boston, MA
COMMUNICATIONS SPECIALIST
Houghton Mifflin Harcourt, Boston, MA
EDUCATION
MASTER OF FINE ARTS (M.F.A.)
GRAPHIC DESIGN
Boston University, College of Fine Arts, Boston, MA
POST-BACCALAUREATE CERTIFICATE
PAINTING + PRINT MEDIA
The School of the Art Institute of Chicago, IL
BACHELOR OF ARTS (B.A.)
BIOLOGY + VISUAL ART
Smith College, Northampton, MA
TEACHING + LEADERSHIP
GUEST GRAPHIC DESIGN CRITIC
Semester critiques, Boston University College of Fine Arts, 2006–2016
ADJUNCT PROFESSOR
DESIGN FOR SOCIAL CHANGE
Spring semester workshop, Boston University College of Fine Arts, 2015
ADJUNCT PROFESSOR
GRAPHIC DESIGN I
Summer and fall semesters, Boston University College of Fine Arts, 2006
INSTRUCTOR
GRAPHIC DESIGN II
Fall and spring semesters, Boston University College of Fine Arts, 2005–2006
DESIGN SEMINAR GUEST SPEAKER
Boston University College of Fine Arts, Boston, MA, 2012
PANEL JUDGE
CUT + PASTE BOSTON
Selected to judge live, interactive design competition, Boston, MA, 2009
ALUMNI PANEL GUEST SPEAKER
Boston University College of Fine Arts, Boston, MA, 2007
RESEARCH + EDITORIAL ASSISTANT
A HISTORY of GRAPHIC DESIGN, 4th Ed.
(Philip B. Meggs + Alston W. Purvis)
Boston University College of Fine Arts, Boston, MA, 2004–2005
TEACHING ASSISTANT
DIGITAL PHOTOGRAPHY AND DESIGN
The School of the Art Institute of Chicago, Chicago, IL, 2003
TRAVEL + FOREIGN LANGUAGE
ARGENTINA Directed photoshoot and visited the city of Buenos Aires
AUSTRALIA Studied abroad in Perth; traveled throughout continent
BRAZIL Visited Rio, Ilha Grande, and traveled deep into the Amazon
CANADA Directed TV commercial; visited Montreal + Vancouver
CHINA Directed photoshoots and explored Shanghai and Xi’an
COLOMBIA Trekked to Ciudad Perdida, visited Cartagena + Santa Marta
CZECH REPUBLIC Explored the little nooks of Old Prague
ENGLAND Lived in London, explored Bath, Stonehenge, Oxford,
ETHIOPIA Worked in Addis Ababa and traveled throughout Ethiopia
FRANCE Paris, The Dordogne, Côte d’Azur, Brittany, Normandy
GERMANY Built trade shows in Berlin, explored the city, visited Dresden
HONDURAS SCUBA dived in Roatan Island reefs
ISRAEL Explored Old Jerusalem, Tel Aviv, Eilat, the Dead Sea and more
ITALY Florence, Rome, Venice Biennale, Pisa, Milan, Cinque Terre, Siena
JORDAN Hiked the ancient city of Petra and explored local environs
KENYA Went on safari in Masai Mara and Samburu; befriended locals
MADAGASCAR Explored the jungles, villages + beaches of Madagascar
MALAYSIA Traveled through the island of Borneo, visited Kuala Lumpur
NETHERLANDS Visited Amsterdam design studios and art museums
PANAMA Sailed from Panama to Colombia through the San Blas Islands
SCOTLAND Visited the Isle of Skye, Glasgow and Edinburgh
SOUTH KOREA Traveled to Seoul to install Converse retail and explore
Advanced French