CONVERSE Pop up shop
MADRID 2013
OBJECTIVE:
Create an engaging punk rock-themed pop up shop and opening night event to launch the Spring/Summer 2013 Get Loud campaign.
PROCESS:
Concept and creative direction for pop up shop look and feel including product displays, props, graphics, and signage. Creative direction for opening event including activations, food, lighting, music, giveaways, etc.
CONVERSE JACK PURCELL POP UP SHOP
PARIS 2013
OBJECTIVE:
Create a temporary pop up shop and associated event to launch a new collection of Jack Purcell sneakers in Paris.
PROCESS:
Concept and creative direction for pop up shop look and feel including product displays, props, graphics, and signage. Concept and creative direction for opening event including event activities, food, lighting, music, giveaways, etc.
NIKE FOUNDATION, ETHIOPIA, 2013
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